TikTok Adds Reviews to Location-Tagged Posts: What Businesses Need to Know

TikTok’s new feature allows users to view and interact with business reviews directly within the app’s comment sections on location-tagged videos. This addition introduces a “Reviews” tab, enabling users to read and upvote insights shared by others about specific businesses or tourist attractions.

Moreover, users can navigate to reviewers’ profiles, fostering a community-driven approach to business evaluations. This feature is part of TikTok’s broader strategy to enhance its in-stream business listings and compete with established platforms like Google and Yelp in the search and discovery space. ​

As TikTok evolves into a platform for more than just entertainment, the introduction of business reviews directly on location-tagged posts presents new opportunities and challenges for local businesses. Here’s what it means for them

• Enhanced Visibility and Discovery

For local businesses, this feature offers an opportunity to increase visibility among TikTok’s vast user base. As users share their experiences and reviews, businesses can gain exposure to potential customers who rely on peer recommendations when making purchasing decisions.​

• Real-Time Customer Feedback

The integration of reviews within the app allows businesses to receive immediate feedback from customers. This real-time insight can be invaluable for understanding customer satisfaction, addressing concerns promptly, and making informed improvements to products or services.

• Competitive Advantage

By actively engaging with reviews and encouraging satisfied customers to share their experiences, businesses can cultivate a positive online reputation. This proactive approach can differentiate them from competitors and attract a loyal customer base.​

To make the most of this feature, businesses should adopt proactive strategies that boost visibility, encourage engagement, and build trust within the TikTok community. Here’s how to get started:

• Strategy 1: Encourage Customer Reviews

Businesses should motivate customers to leave reviews on TikTok by creating engaging content that prompts feedback. This could include showcasing behind-the-scenes footage, highlighting customer testimonials, or launching interactive challenges related to the brand.​

• Strategy 2: Monitor and Respond to Feedback

Actively monitoring the “Reviews” tab and responding to customer feedback demonstrates a commitment to customer satisfaction. Addressing concerns and expressing gratitude for positive reviews can foster trust and encourage continued patronage.​

• Strategy 3: Collaborate with Influencers

Partnering with TikTok influencers who align with the brand’s values can amplify reach and credibility. Influencers can create authentic content that showcases the business, encouraging their followers to engage and share their own experiences.

TikTok’s move to display reviews on location-tagged posts isn’t just a small update; it’s a signal that the platform is becoming a major player in local search and social proof.

As users increasingly turn to TikTok to discover where to eat, shop, or visit, businesses that embrace this change early can stand out, build trust, and drive real-world results. Explore our Twitter Growth Services to expand your social reach even further. Don’t wait for the reviews to roll in on their own. Start creating, engaging, and inviting your community to share their stories. Your next loyal customer might just find you through a TikTok review.