TikTok Enhances Livestreams with New Comment Highlighting Feature

The comment highlighting feature allows live stream hosts to select and pin comments from chosen profiles, ensuring these messages remain visible to all viewers throughout the broadcast. This functionality serves multiple purposes:​

• Enhanced Visibility

The comment highlighting feature ensures key comments stand out during livestreams, increasing their visibility. Important messages, questions, or feedback remain front and center, making it easier for creators and viewers to engage with relevant content in real-time.

• Audience Recognition

By highlighting comments from specific viewers, creators can recognize loyal followers, acknowledge contributions, and foster community engagement. This recognition makes viewers feel valued, encourages more participation, and strengthens the bond between creators and their audience during livestreams.

• Streamlined Interaction

The comment highlighting feature helps creators streamline interactions during livestreams by focusing on the most relevant comments. This allows creators to pin questions, feedback, or important messages, ensuring organized conversations and making it easier to manage viewer engagement effectively.

TikTok’s comment highlighting feature opens up new opportunities for both creators and businesses to engage more effectively with their audience. Let’s explore how creators and businesses can leverage this tool for maximum impact.

• Strengthening Community Engagement

• Facilitating Real-Time Q&A Sessions

• Promoting Products and Collaborations.

To maximize the benefits of TikTok’s new comment highlighting feature, creators and businesses can employ strategic approaches that foster engagement and enhance their presence during live streams.

Let’s dive into some practical strategies to make your live sessions more engaging and interactive.

• Strategy 1: Encourage Viewer Participation

Prompt your audience to share their thoughts, questions, or experiences related to the livestream topic. Let them know that insightful or relevant comments may be highlighted during the session.​

• Strategy 2: Use Highlighted Comments as Discussion Starters

Select comments that introduce new perspectives or questions, and use them to steer the conversation, keeping the content fresh and engaging.​

• Strategy 3: Recognize Regular Viewers

Highlight comments from frequent participants to acknowledge their support, fostering a loyal community around your content.

TikTok’s comment highlighting feature distinguishes it from other live streaming platforms, such as Instagram and YouTube, by providing a more dynamic and interactive experience.

Unlike static comment sections, TikTok allows creators to actively engage with their audience by pinning comments in real-time, making it easier to acknowledge viewers and promote meaningful conversations.

This feature strengthens creator-follower relationships, encourages active participation, and enhances the overall live stream experience. As more platforms adopt similar tools, TikTok’s innovative approach positions it as a leader in community-driven, interactive livestreaming.